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Keep up to date with everything Head In The Game!

HITG Nominated For BBC Award

11th July 2022

Head In The Game has been revealed as one of four regional finalists in BBC Radio Kent’s “Make A Difference Award”

Nominated in the category for community work in the county, this award recognises individuals and organisations who go above and beyond to making a long term difference to the communities that they serve. The awards are a chance to say “Thank You” and show recognition and appreciation for people who love to make life better for others.

Winners will be announced in September 2022.

To find out more visit:

Partnership With Millwall F.C. Community Trust

3rd July 2022

Head In The Game CIC & Millwall Football Club’s charity arm Millwall Community Trust have created a partnership to improve the mental health and wellbeing of men between the ages of 18-55 primarily in South East London.

As part of the collaboration, Head In The Game will deliver our award winning service at The Lions Centre (adjacent to Millwall’s home ground; The Den) starting in August 2022.

HITG Director Mark Pinkney said: “Partnerships with professional football clubs and their community trusts are vital to helping organisations such as HITG reach a wider audience. It’s fantastic to see Millwall F.C. sharing the same vision in terms of supporting the mental health & wellbeing of men in their local communities”

Partnership With Baypoint To Raise Mental Health Awareness

16th June 2022

Baypoint and Head In The Game CIC have formed unique partnership to raise awareness of men’s mental health and wellbeing.

The partnership will see mental health football sessions take place at Baypoint as well as the two organisations working collaboratively to open up conversations about positive mental health practices in our local communities

HITG Thanet Participant Tom Fisk in possession.

£410 Raised For Heart Of Kent Hospice

15th June 2022

Participants from all of our regional services took part in a charity match vs The Charitable Football Club on Saturday, raising essential funds for The Heart Of Kent Hospice.

After a tough match with impressive displays from some talented players, the final score was 7-0 to TCFC.

More importantly, the current total raised from the match currently sits at £410 with the Just Giving page open until the end of the month.

Donations to this wonderful charity can be made here: Just Giving

Mental Health Awareness Week 2022

18th May 2022

With this years theme of Mental Health Awareness Week being concentrated on loneliness, HITG decided the best way to support the effort was to get Kent talking through the universal language of football.

HITG themed footballs were placed in parks across the county, with Canterbury, Ashford, Faversham, Maidstone, Medway, Herne Bay, Margate and Aylesham all receiving a ball that we left on park benches for members of the public to find.

On finding a ball, we gave the lucky finder some basic instructions to encourage them to start a conversation with friends whilst enjoying a kick-about on us!

HITG Expansion Into Sheffield

18th May 2022

Our first expansion into South Yorkshire commences on the 6th June as we launch a 7 week pilot of our award winning service. Aimed at 18-55 year olds, there are 12 places available for men of ANY footballing ability.

Sign up today through the ‘Home’ section of this website.

A special thanks to everyone who donated to this project through our Crowdfunder campaign.

HITG Ashford Launching in June

5th May 2022

Our next 12 week programme starts on the 6th June at The Towers School 3G pitch in Ashford. Each session will have a focus on a different type of mental health support, giving participants an opportunity to learn new ways and techniques of improving their mental health and wellbeing through football. Places are limited and are going fast. If you would like to get involved then please complete the enquiry form on the “Home” section of this website.

Funding From Canterbury City Council Secured

3rd May 2022

Canterbury City Council will officially support HITG’s 12 week programme across the borough over the next year, through their RISE community funding stream.

HITG Director David Brown commented “It’s fantastic to receive this funding from Canterbury City Council. HITG’s roots are very much in the city, so to get the opportunity to deliver our service here means a lot to everyone involved”

Sessions are due to start in September 2022.

HITG Actively Giving Back To The Local Community

25th April 2022

As a special thank you to the people of Minster for welcoming HITG into their community so warmly over the last year, we were delighted to donate a free-kick wall to the facilities available at the 3G pitch in the village. The wall will be used by local schools, teams and groups who use the pitch on a regular basis.

HITG Director Danny O’Shea said “It’s fantastic to be able to give something back to the Minster community. It’s important that as many people as possible have access to good quality equipment when carrying out physical exercise”

The Gym Group & HITG Working Together To Improve Men’s Mental Health

19th April 2022

The Gym Group and Head In The Game are delighted to announce a county wide collaboration to increase physical and mental fitness for men aged between 18-55 across Kent. The two organisations will work together to support men in Thanet, Ashford and Medway improve their mental wellbeing by offering unique opportunities to access The Gym Group’s sites in Kent, through Head In The Game’s weekly sessions and designated programmes

Crowdfunder Campaign For HITG Sheffield Begins!

28th March 2022

After identifying South Yorkshire as a geographical area of need, Head In The Game has formally launched a Crowdfunder Campaign to run our award winning service in Sheffield. With a target of £2,500 the campaign will run until the end of April. With the increasing numbers of men requiring help with mental health and wellbeing support, this campaign is aimed directly at addressing that need by open up conversations through football.

To donate please click this link :

Thank you for your support!

Danny O’Shea, Mark Pinkney & David Brown with the £165,000 cheque
HITG Directors, Danny, Mark and David

National Lottery Community Fund Supporting HITG

28th February 2022

The National Lottery Community fund will officially support Head In The Game for the next three years after backing our service with a £165,000 grant.

The grant will enable a large service expansion of our support across Kent and the South East of England. HITG Director Mark Pinkney said “We can not thank the National Lottery Community Fund enough for awarding us this grant. The difference that this will make to men in our communities is huge, the support is so desperately needed across the county as we recover from the negative mental health affects of the pandemic”

The funding will enable HITG to run more specialised mental health football sessions such as our 12 week programme that starts in March.

HITG Supporting Maidstone Lions Defibrillator Campaign

22nd February 2022

Maidstone Lions, who are funding our Maidstone drop in sessions have launched a project that they hope will result in every school in Maidstone having at least one defibrillator. A recent survey of schools in Maidstone revealed that approximately one third do not have a defibrillator. Of those that do, one third expressed a desire to have additional defibrillators as their schools are large or have a number of buildings.

It is a sad fact that every week in the UK, 12 young people under the age of 35 die from Sudden Arrhythmic Death Syndrome (SADS), many of these deaths take place in a school setting.

The use of a defibrillator significantly improves the chance of survival, in fact use of a defibrillator within one minute of a Cardiac Arrest improves the chance of survival by 90%, with the chances of survival decreasing by 10% with every minute that passes.

Research by the Club has revealed that there have been cases of SADS in Maidstone schools in the recent years, some of which were adults.

If you would like to donate to this appeal by Maidstone Lions you can do so on their GoFundMe page Defibrillators for Maidstone Schools you can also follow them on Twitter and Facebook

For further information please email   

Or see their website

HITG Medway Launches In March

15th February 2022

Our new 12 week programme in Medway officially starts on the 7th March at Watling Park 3G in Gillingham. Each session will have a focus on a different type of mental health support, giving participants an opportunity to learn new ways and techniques of improving their mental health and wellbeing through football. Places are limited and are going fast. If you would like to get involved then please complete the enquiry form on the “Home” section of this website.

Danny O’Shea and Mark Pinkney during the service at Westminster Abbey

Head In The Game… By Royal Appointment!

8th December 2021

Project founders Danny O’Shea and Mark Pinkney had the honour of being invited to a special Christmas carol event hosted by HRH The Duchess of Cambridge this evening at Westminster Abbey. The event was in recognition of the exceptional work that individuals, charities and community projects carried out during the pandemic. Head In The Game CIC was nominated by community champions from the Co-op in Thanet. The service was filmed exclusively for ITV, and featured performances from Ellie Goulding, Leona Lewis and Tom Walker.

Winners of Kent Mental Health & Wellbeing Award 2021

22nd October 2021

Head In The Game – Officially an award winning project…

Thank you to South Kent Mind for awarding us their “Community Sport / Activity Award” for 2021. The award is in recognition of our work in supporting men’s mental health and wellbeing in Thanet during 2021.

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