Wear the Message: Head In The Game Launches New Kitlocker Partnership

9th September 2026

Head In The Game is delighted to announce a new partnership with leading UK teamwear specialist Kitlocker, making our official charity shirts available to purchase online for just £23.99.

The partnership gives our participants, volunteers, supporters and wider community the opportunity to wear the Head In The Game badge with pride while helping to spread an important message about mental fitness.

Available in a choice of colours, each Nike shirt features the Head In The Game logo and our MENTALLY FITTER message. Supporters can also personalise their shirt by choosing their preferred squad number, creating something that feels individual while still representing the wider Head In The Game team.

We have worked hard with Kitlocker to agree an affordable price that makes the shirts accessible to as many people as possible. A percentage from every sale will come back to Head In The Game, helping us continue delivering mental fitness and suicide-prevention programmes within communities across Kent and beyond.

However, the partnership is about much more than raising funds. Every shirt worn at a football match, training session, local event or out in the community creates an opportunity to increase awareness and start conversations. It sends a simple but powerful message: looking after our mental fitness matters, and nobody should feel that they have to struggle alone.

Since launching in 2020, Head In The Game has used sport to bring people together, reduce isolation and provide safe, welcoming environments in which people can talk openly about how they are feeling. These shirts allow everyone who believes in that work to become part of the team and help take our message into even more communities.

Kitlocker has supplied teams and organisations across the UK for more than 20 years, from grassroots sport through to the professional game. We are extremely grateful for their support in helping us create a high-quality shirt at a cost-effective price.

Whether you have attended one of our programmes, volunteered with us, supported our work or simply believe in the importance of improving mental fitness, this is your opportunity to represent Head In The Game.

Wear the shirt. Spread the message. Support the work.

Purchase your Head In The Game shirt from Kitlocker for £23.99